Dreams discount codes & offers

Dreams is a UK bed and mattress retailer, founded in Uxbridge in 1985, known for its own-label Dream Team mattresses and for selling TEMPUR, Silentnight and other brands through a national store chain and dreams.co.uk. According to its about page, Dreams has manufactured in the West Midlands for more than 20 years and makes over half a million mattresses, divans and headboards a year, most of them at its own factory in Oldbury. The same page gives the chain as over 220 stores while the site footer says over 200, so treat the store count as approximate.

Since 2021 Dreams has belonged to Tempur Sealy, now Somnigroup International. Cleary Gottlieb, which advised the buyer, put the price at about $475 million and described a business with 2,000 employees selling more than 10,000 mattresses, bases and headboards a week. The trading company, Dreams Limited of High Wycombe, was incorporated on 4 March 2013, and its factory arm appears as Dreams (Manufacturing Division) on the National Bed Federation member list.

How the 100-night comfort guarantee works

The Dreams guarantee is an exchange, not a money-back trial. The comfort guarantee terms set these conditions.

Who Dreams suits

Dreams suits buyers who want to lie on a mattress in a store before paying, and who can live with a swap rather than a refund if it turns out wrong. Its range also makes it easy to compare its own label with TEMPUR and Silentnight side by side. It suits you less if you want your money back when a mattress does not work out, or if a £95 charge on an exchange would put you off using it. From the own label we review the Dream Team Fowey 1000, a medium-firm pocket sprung and memory foam mattress from £299 at the time of writing (September 2026). Dreams’ cooling label has its own page, TheraPur.